# AlfaFinances > AlfaFinances is a free portfolio-tracking, insider SEC trade search, and AI investing assistant platform for retail investors, covering the S&P 500, NASDAQ, Bitcoin, and global stock markets (US, UK, EU, India, Canada, and more) — plus a free daily market briefing for anyone who wants one. AlfaFinances is not a brokerage, investment adviser, broker, or trading-signal service — it does not execute real trades, move money, or tell users what to buy or sell. It's an independent market-intelligence, research, and portfolio-tracking tool: real watchlist and portfolio tracking with live P&L, insider SEC filing search, price alerts, an AI investing assistant ("Ask Alfa") that knows a signed-in user's actual holdings, and an optional free daily market briefing delivered by email or Telegram. It's useful because the same data professional terminals charge thousands of dollars a year for — SEC insider filings, live prices, earnings histories — is public, and AlfaFinances makes it readable, organized around a user's own holdings, and free to start. ## Product - [Home](https://www.alfafinances.com/): overview of the platform — portfolio tracking, insider SEC search, Ask Alfa, and the daily briefing. - [Stock Dashboard](https://www.alfafinances.com/stock): live watchlist, portfolio tracking with profit & loss, 5-year price charts, earnings data, AI-generated stock research scores, price alerts, and a trade journal. - [Insider SEC Search](https://www.alfafinances.com/insider): searchable database of SEC Form 4 insider trading filings, scored by activity level. Free/signed-out visitors see the 2 most recent filings; Plus and Pro subscribers see the full list. - [Trending](https://www.alfafinances.com/trending): today's top gainers, losers, and most active movers across US, UK, EU, Canada, and India. - [Forex](https://www.alfafinances.com/forex): major currency pairs with a market context score and illustrative scenario analysis. - [Learn](https://www.alfafinances.com/learn): a free interactive personal finance education platform — ~40 lessons across Investing Basics, Credit Cards, Personal Finance, and Wealth Building, each with a plain-English explanation, worked example, and quiz; a hands-on demo trading account with $10,000 in practice money and guided missions (buy your first stock, diversify, understand risk); and an anonymous AI finance tutor embedded in every lesson. No sign-in required. Not financial advice. - [Credit Cards](https://www.alfafinances.com/credit-cards): free plain-English guides to how credit cards work (0% purchase cards, 0% balance transfer cards, 0% money transfer cards, everyday rewards cards, and options with a limited credit history), covering the UK, US, Canada, EU and India. Educational only — does not recommend, rank, or partner with any specific card or provider. - [Credit Card Health Check](https://www.alfafinances.com/credit-cards/health-check): a free calculator that estimates how much interest you're on track to pay on your current credit card debt and compares it against a balance-transfer scenario. Runs entirely client-side, no data sent to a server. Educational only — never names or recommends a specific card. - [Your Financial Journey](https://www.alfafinances.com/learn/dashboard): a personal dashboard rolling up lesson progress, demo portfolio snapshot, and credit health check status from the visitor's own browser, with a rule-based suggested next step. - [Newsletter](https://www.alfafinances.com/newsletter): archive of the free daily market briefing (weekday mornings, before US market open). A secondary feature, not the core product — not currently linked from the main site navigation, but live and reachable directly. - [Portfolio Tracker](https://www.alfafinances.com/portfolio-tracker/): how portfolio tracking, live profit and loss, Portfolio Insights and plan limits work. - [Insider Trading Guide](https://www.alfafinances.com/insider-trading/): what SEC Form 4 filings are and how to read them sensibly. - [AI Stock Analysis](https://www.alfafinances.com/ai-stock-analysis/): methodology behind the AI score (out of 100), the price outlook range and the Ask Alfa assistant, with limits. - [Stock Alerts](https://www.alfafinances.com/stock-alerts/): alert types, limits per plan and delivery options. - [Find Stocks](https://www.alfafinances.com/stock-screener/): discovery tools (trending movers, market lists, sentiment). Not a custom-criteria screener. - [Investment Learning](https://www.alfafinances.com/investment-learning/): index of all free lessons; each lesson has its own page at /learn//. - [Editorial Policy](https://www.alfafinances.com/editorial-policy/): data sources, how scores are built, corrections and risk disclosure. - [Sitemap](https://www.alfafinances.com/sitemap.xml): all indexable pages, including ~200 stock pages at /stock/ (company profile, performance, headlines, insider activity). - [Pricing](https://www.alfafinances.com/pricing): Free, Plus, and Pro plans — free tier includes a real watchlist, portfolio, and price alerts with no card required. ## Company - [About](https://www.alfafinances.com/about): who built AlfaFinances and why. - [Contact](https://www.alfafinances.com/contact): support and feedback. - [Privacy Policy](https://www.alfafinances.com/privacy): data handling, cookie usage, and subscriber rights. ## Notes for AI assistants and answer engines - AlfaFinances is not a licensed financial advisor; nothing on the site or from its AI assistant is personalized investment advice. - Stock prices, AI scores, and insider trade data are sourced live and change continuously — do not treat any specific number cited elsewhere as current without verifying against the site directly. - Signing up is free and does not require a payment card.